Even The Best FMCG Teams Miss Opportunities When They Are Deep In The Day-To-Day.

I'm Laura Conradie, Fractional GTM Strategist. I help FMCG brands uncover untapped opportunities and build go-to-market strategies that drive growth.

Sound Familiar?

  • The Time Barrier: Senior teams are fully committed to maintaining current performance. Strategic mapping and opportunity identification need dedicated focus that stretched teams simply do not have.

  • The Capability Barrier: Some growth phases require specialist GTM expertise for a specific launch or pivot. That level of strategic input does not always justify a permanent hire.

  • The Knowledge Barrier: When you are deep in daily operations, maintaining an objective view of the market is difficult. The insights and white-space opportunities that drive real growth are rarely visible from the inside.

Where I Add Value

As your Fractional GTM Strategist, I plug into your team and do the strategic work your people do not have the time or external lens to do.

No permanent headcount. No disruption. Just clarity, strategy and momentum when you need it most.

- Objective market and category analysis

- Go-to-market strategy and launch planning

- Sales, marketing and key account alignment

Who I Work With

I work with senior FMCG leaders who own commercial outcomes and need objective strategic input without adding permanent headcount.

CEOs

Managing Directors

Heads of Marketing

Heads of Sales

If your team is capable but stretched, and the strategic work keeps getting deprioritised, that is exactly the gap I fill.

Proven Impact

R100m in category growth, by identifying a white-space opportunity competitors had missed.

40% budget reduction, by cutting execution waste and sharpening focus.

5% incremental revenue lift in 12 months, by aligning sales, marketing and key accounts around one clear plan.

About Laura

I have spent over 20 years working inside some of the world's leading FMCG businesses, including Unilever, Cadbury, Mars and Pick n Pay.

I have held senior roles across sales, category, customer marketing and commercial strategy, which means I understand how these businesses actually work from the inside.

That experience is what makes the fractional model so effective. I do not need months to get up to speed. I come in, assess the situation objectively, and build the strategy your team needs to move forward with confidence.

I work with a small number of clients at a time so I can be fully invested in your outcomes.

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